Canada-wide focus group recruiting and market research
JMRS is one of Canada’s top researcher firms.
Paid Online Focus Groups
Our technology enables us to conduct paid focus groups online through a powerful and robust user interface. Panel members can be located anywhere in the world and participate with ease, delivering rich data insights.
What are Focus Groups?
A focus group is a small and demographically diverse group of people, whose reactions are analyzed to determine the reactions that can be expected from a larger population. It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are encouraged to speak freely.