Canada-wide focus group recruiting and market research
JMRS is one of Canada’s top focus group recruiting and market research firms. We have helped conduct hundreds of focus groups and deliver the highest quality respondents, from general consumers to the hard-to-find executives. JMRS can also manage all your focus group needs from recruiting to facilities and moderation.
Paid Online Focus Groups
Our technology enables us to conduct paid focus groups online through a powerful and robust user interface. Panel members can be located anywhere in the world and participate with ease, delivering rich data insights.
What are Focus Groups?
A focus group is a small and demographically diverse group of people and whose reactions are studied especially in market research in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are encouraged to speak freely.